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A newsletter to help you understand, unlock and unleash your potential.

2-3-4: How pig farmers built a $1.4b supermarket and what we can learn about simple things

Published: Fri, 05/09/25

World's getting scary. What should you do? 2-3-4 Friday Sticking with simple ideas‘Seeking to spark the most potential within you per word of any…

2-3-4: How to deal with global volatility

Published: Fri, 05/09/25

Updated: Fri, 05/09/25

World's getting scary. What should you do? 2-3-4 Friday Sticking with simple ideas‘Seeking to spark the most potential within you per word of any…

2-3-4: Don't try to win bigger. Win smaller, and more consistently.

Published: Sat, 05/03/25

Updated: Sat, 05/03/25

Don't try to find better competition. In fact, try to find places you can definitely win. 2-3-4 Friday ‘Seeking to spark the most potential within you…

2-3-4: Stop trying to find bigger opportunities. Find sure-win ones.

Published: Sat, 05/03/25

Don't try to find better competition. In fact, try to find places you can definitely win. 2-3-4 Friday ‘Seeking to spark the most potential within you…

2-3-4: The secret of life is weak competition

Published: Sat, 05/03/25

Don't try to find better competition. In fact, try to find places you can definitely win. 2-3-4 Friday ‘Seeking to spark the most potential within you…

2-3-4: Don't aim to be better. Aim to be worse.

Published: Fri, 04/25/25

Updated: Fri, 04/25/25

Struggling to just do things? Aim to be worse. 2-3-4 Friday: You don’t need a strategy‘Seeking to spark the most potential within you per word of any…

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